这几年，外贸行业汇率和海运费居高不下，加上原材料的价格也在不断的上涨，让不少的商家利润不断的缩水，甚至容易亏本。对于这些商家来说，涨价是不可避免的选择，那么如何写一份让客户容易接受的涨价通知呢？
涨价通知要点
第一，表明涨价是正常的需求。和客户阐述涨价是一个客观事实，你也不想涨价，这是需要买卖双方共同解决的问题，在商言商，涨价这种行为也并不存在过错。
第二，摆出要涨价的证据。即使客户都知道你为什么要涨价，还是需要把涨价的证据一一列出，包括汇率、海运费、产品原料分别涨了多少，都需要有一个概述，最好能够用直观的图表来说明，有理有据，让你的涨价更有说服力，也让客户更容易接受。
第三，对症下药。针对不同的客户，阐述涨价的原因要有所区分，重视价格的就把增加的成本一笔一笔算清楚；重视质量的就要和他说明，涨价才能维持原有的品质。
第四，向客户重申你的价值。涨价的同时可以向客户重申你能够给他带来的价值，不仅仅在价格方面，告诉客户你可以为他做的更好的方面，可以考虑从以下几个维度去谈：
- 产品质量的稳定性
- 对市场的了解，公司的专业程度，比如新产品、爆款产品的迭代
- 服务响应速度和周到程度
- 出现问题时的解决能力
- 对于交期的掌控能力，甚至可以优先生产该客户的订单
- 合作的时间长短、对彼此的了解
第五，时间节奏上的把握。涨价生效的时间最好能够留长一些，给客户一个思考缓冲的时间。涨价的节奏要一步到位，不要今天通知客户占3%，没几天又通知客户占2%，这种做法很容易激怒客户，造成客户的抵触的情绪，容易失去客户。如果担心成本继续攀升，可以试着在报价当中列出报价的有效时限，或者约定一些条款，比如汇率再升多少个点，报价即失效等。
第六，也可以借着这个阶段巧妙的促单。上面说到留涨价要预留生效时间，除了给客户缓冲消化的空间之外，也可以试着在涨价前利用涨价的deadline促成一些订单。
涨价函话术模板
如果你还是不知道，怎么写涨价函没关系，我们为你整理了几个实用的话术，作业赶紧抄起来吧。
简述涨价事实话术
例1：I'm writing to let you know that our prices will be increasing by 【几个点】 with effect from 【何时】.
例2：We would like to inform you that the price of certain goods will be increasing due to the sudden increase in the cost of the raw materials we use in our production process. Since we still have a limited stoc of those raw materials, the price increase will not be made until 【涨价日期】.
例3：Please be advised that our prices will be increasing the prices by【几个点】effective【何时】. Be assured we have enacted the smallest increase possible with continuing to ensure the quality of all our products.
汇率上涨话术
Over the past few months, we have all experienced the value of the US Dollar fall significantly against the China Yuan. The yuan has risen more that 9% against the U.S. dollar since last June.
We have absorbed these currency fluctuation up to this point. However, this downward trend in exchange rates has forced us to re-evluate our situation.
海运费上涨话术
The global shortage of shipping containers has led to a sharp rise in freight costs from Asia to both Europe and the US.
China-U.S. West Coast prices（FBX01） increased 5% to $4,571/FEU. This rate is 213% higher than the same time last year.
China-North Europe prices（FBX11）dropped 1% to $7,946/FEU, which is 449% higher than the same time last year.
China-Mediterranean prices（FBX13）increased 2% to $8,066/FEI, which is 283% higher than the same time last year.
原材料上涨话术
The cost of 【原材料】has continued to increase at an unexpected rate of 【几个点】since【从何时开始】and some of the 【原材料】suppliers are now releasing limited amounts of 【原材料】into the market. In addition, other raw material costs are increasing.
We have seen product costs pushed to historic level and we are unable to mitigate the current costs any longer.
重申价值话术
例1：We have made every effort to control and absorb the increases over the last Xmonths. It is no longer possible for us to fully absorb the effects as raw material prices continue to rise.
We have no other option than to increase the prices of products and solutions. Our focus remains on delivering value to and serving our customers across the world.
例2：We have tried to prevent this price increase for as long as possible because of course we want to provide our products at a competitive price.
Hoever，the recent increase in the price of the raw materials is now too great for us to absorb, and we regrettably have no choice other than to implement a slight increase on the items listed below.
结尾留下沟通渠道话术
例1：Thank you for your understanding. We appreciate your support and look forward to continuing to work with you in the future.
例2：If you have any question for concerns about the increase, please feel free to contact us. Our sales teams are happy to discuss this situation with you.
这里给大家一个小tips，如何寻找具体原材料涨价的资讯，可以用Google或者Bing国际版，以关键词“hike price+原材料名称”或者“price increase+原材料名称”搜索新闻，能够获得大批的资讯，以时间排序，筛出你要的要素即可。